The Shot List

Insights and stories on filmmaking, storytelling, and video that works.

Written by Joshua Dalton in Auckland, New Zealand.

How Smart Brands Use Storytelling to Sell Without Selling

The power of brand stories: How to craft honest videos that capture attention.

Most videos look nice. Here’s why story-driven video wins for business results.

Set your project up for success: how great briefs lead to videos that work.

Building the visuals, story, and swagger for New Zealand’s strongest coffee.